"... 40 to 44 million Americans, or approximately one quarter of the US population, are functionally illiterate, and another 50 million have marginal literacy skills."

— JAMA, February 10, 1999 - Vol 281, No 6

welcome blood drive Welcome to the Center for Health Marketing. We are a non-profit organization dedicated to improving the health of individuals, communities, and the public through health marketing science. The Center grew out of a Healthier Wisconsin Partnership Program planning grant: partners included the Wisconsin Public Health Association, Wisconsin Division of Public Health, and the Medical College of Wisconsin Department of Family Medicine.